The first is an all-white take on the Adidas Superstar sneaker, made in Italy by Prada, which will come in a limited edition of 700 pieces. The sneaker will be released as unisex and features an edition number embossed on the outside, as well as the Prada logo on the tongue and side.
In addition to the shoe, the brands are releasing a large version of Prada’s bowling bag tote, also in white leather, that hybridizes Prada’s iconic silhouette with the functionality of an Adidas gym bag. The items will be sold together as a set.
Both brands have a long history of fusing sport with pop culture. The Superstar sneaker, first released in 1969 as a basketball shoe, quickly transcended its sport purpose to become a cultural icon worn by the likes of Run DMC and the Beastie Boys.
Prada has its own cultural cred thanks to its Prada Sport collections, now branded as Prada Linea Rossa, which turn the label’s signature nylon into outdoors apparel, ski-wear, techy ready-to-wear and accessories. (Remember Frank Ocean’s 2019 Met Gala anorak…that’s Prada Linea Rossa in action.)
The Superstar shoe and Bowling Bag bring those worlds together and would pair nicely with either an Adidas Tracksuit or maybe one of Prada’s groovy camp shirts.
While the bag is a clear merging of the brands’ two worlds, the Superstar is virtually unchanged from its original adidas design. In fact, Prada describes the shoe as “an impeccable icon"which does not require being re-designed.
Prada manufacturing: it will be produced in Prada’s Italian factory using Prada full-grain leather, underscoring Prada’s early-20th century origins as a leather goods brand.
Perhaps more tellingly, the shoe echoes Prada’s own penchant for luxurious takes on utilitarian footwear, like hiking boots, Blundstone shoes, and Teva sandals.
This is also just how advanced collabs between luxury brands and brands that typically operate outside the realm of high fashion work: Louis Vuitton took the helm in manufacturing the products from its 2017 collaboration with Supreme, for example.
Prada has largely resisted major brand collaborations in the past, meaning anticipation for the pieces is high, and quantities will be extremely limited.
Both items will be available in select Prada and Adidas stores as well as online on December 4, making them the perfect holiday gift for the fashion fan in your life or, you know most importantly yourself.